Wednesday 24 June 2009

Preparation for A2

Representation

In my magazine I represent rock music fans. I have tried to show that through pictures, colours and layout. Using photographs I have shown what kind of clothes they wear, what kind of gigs they are attending and how they look like. By looking at these photographs we can notice that the majority of people are young people especially in the picture of the crowd at the concert. I wanted to represent social group similar to my age, however it doesn't mean that older people are not rock music fans. Unlike my magazine, Rolling Stone (rock magazine) is trying to represent every rock fan without considering the age. Except the age of the social group I did not focus on any particular ethnic groups, therefore I think that my magazine will be suitable for males and females and all ethnic groups as long as they like rock and metal music.

In my magazine, the black colour is domineering because it is the most popular colour in rock social group therefore I thought that this colour will successfully represent the social group that I have chosen.

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Institution

As my magazine is mainly targeted at young audience, the best place to distribute the magazine is of course college or school.
I think that the company that might distribute my magazine would be a small independent distribution company such as Campus Connect Inc.

Campus Connect Inc has been delivering magazines and putting up posters to the college market since 1997. The company’s president, Eric Tiettmeyer, started Student Traveler Magazine out of his dorm room at UC Irvine in Southern California. Student Traveler was hand delivered to college campuses throughout Southern California — to save the high cost of postage and to make sure every copy was picked up.

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In order to design a magazine front cover and a double page spread, I had to do a research on some professional magazines. The forms and conventions I have looked at:
- layout
- style and form of writing
- colours
- type of pictures
- the most popular topics

I was working on Apple iMac and I was using Adobe Photoshop Elements in order to design and produce my front cover and double page spread, however before I have started to design it, I had to have my own photographs and therefore I have used a camera to take some photographs.

Magazine is about researching, planning and putting things into the right places. From the first minute of producing a magazine I had to be creative because i had to decide on layout and pictures and what goes where in order for the front cover to be attractive. the choice of colours also gave me the chance to be creative because if colours are not well chosen they will not work well together, therefore I had to chose suitable colours in order to make the magazine enjoyable to read.

Front Page Comparison

Front Page Comparison

Wednesday 17 June 2009

Comparison-Double Page Spread




This is the most similar double page spread from the real magazine comparing to my own one.
It has black background and white font and a picture of a guitarist playing on the guitar.
They decided to use black as the dominant colour which I did as well however they also use red for the heading. Black and red are the most popular colours in this social group and should've use red as well and this is what I would change if I could.

Comparison-Double Page Spread

Comparison-Double Page Spread



A double page spread from the real magazine.

Tuesday 24 March 2009

Evaluation

Magazine Evaluation




I have tried to put a lot of effort into the project because I wanted my double page spread and of course the front cover, to look professional and have similar forms and conventions of real magazine. This was my aim. I ended up with conclusion that the most effective way to convince the readers is the well chosen layout, use of colours and nice, big image that will appeal to particular social group. If these forms are well combined together, the front cover and the rest of the magazine starts to look professional even if it is designed by amateur. In real magazine, the layout is clear, the colors are not too bright and not too dark therefore it makes the reader to actually buy and read the magazine. In my opinion, I have included theses forms and conventions to my front cover and double page spread.

Looking back at my preliminary task, I feel I have learnt in the progression fro it to the full product a creative thinking. It now helps me to design products more quickly and more effectively.

The masterhead on my front cover is ‘THUNDER’. The word ‘thunder’ sounds very solid and the meteorological thunder creates noise, therefore I think that if I would recommend the magazine to some people saying just the above word they probably ask me; “is this is a rock magazine?” . This is not the only element that effectively represents rock social group. The background on the front cover and on the double page is black, the font is gothic, the article is about the rock music festival and there are couple of pictures of the crowd at the concert including me, wearing a black shirt on the front cover. I have chosen ‘black’ as the dominating colour for my magazine because ‘black’ is the dominating colour in rock music, therefore I think that it effectively underlines the music genre of my magazine.

The media institution that might distribute my magazine, would be a small independent UK release, distributed around concerts and nightclubs because it is a cheaper way and we can’t be sure how many readers would spend their money to buy the magazine, however, if the magazine would gain popularity within the social group, it is more likely that the big distribution company will spot it and then distribute on the large scale.


I would try to attract my audience by advertising my magazine on the internet. Almost everybody has now access to the internet and it is less expensive comparing to advertisement in the TV or Radio. Also, according to the statistics, teenagers are spending more time, surfing on the internet that watching TV, however to address my audience, I would use coverlines of famous bands to attract them.

From the process of constructing this product, I learnt quite a lot about technologies and I gain more experience that before. I am now more confident with using Photoshop Elements because if something went wrong with the design, I have tried to use other functions and other tools to make the elements of the design look better. I have also learnt how to use the internet for a effective research and how to run a virtual blog which I have never done, before the magazine project.